WORKSHOP - Place / nation branding: identity, reputation and representation. 5-6 December 2019



5 December

  • 14.45 Welcome and introduction (Chair, Cristina Capineri)
  • 15.00 – 16.30 Mihalis Kavaratzis, University of Leicester, “Towards Participatory Place Branding”
  • 16.30 – 17.15 Alberto Vanolo, Università di Torino, “City branding and the politics of representation”
  • 17:15 -17:30 Coffee Break
  • 17:30 – 18.30 Round Table: “Branding: challenges and disciplines” (Chair, Francesco Olmastroni)
    Andrew Murray (Vesalius College, former Director EUNIC Global) discusses with Tiziano Bonini, Cristina Capineri and Pierangelo Isernia.
  • 18:30 Conclusions

6 December

Chair, Fabio Mugnaini, Università di Siena

  • 9:00 – 11:00 Federica Epifani ( Università del Salento), “Placetelling®: theory and practice”
  • 11:00-11:15 Coffee Break
  • 11:15- 12:00 Dario Nardini (Università di Milano – Bicocca), “Heritagizing surfing. How Australia’s Gold Coast has made itself a (hyper)real Surfers(’) Paradise”
  • 12:00 Conclusions

Notice for students.

Students are welcome to participate in the workshop. Participation to the workshop gives credits (max 4 CFU). Workshop credit hours will be granted signing in the attendance sheet and delivering a post-workshop report (agreed with the tutor). To enroll in the workshop please fill in the form at:
For more information please contact Prof. Cristina Capineri at

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